- Honesty : We never compromise honesty in what we say and we take full responsibility for the things we do.
- Excellence : We must constantly strive to the highest possible standards in the services we provide.
- Organizational & Professional Pride : We must function and conduct ourselves in such a manner so as to have pride in the Organization we serve and also the profession we are in.
- Customer as our most valued Stake Holder : Customers are not outsiders to our Business , They are part of it and they are purpose of our existence.